There are several reasons to create a resource report. Like many other digital information products they are easily distributed and have high profit margins compared to their physical product counter parts. However, I'd like to talk about the top 3 reasons to create a resource report for your digital information product.
1. Resource Reports are an easy way to make money. This is perhaps one of the easiest digital information products to create. The report is simply an ecover graphic, and a couple of MS Word pages that contain a list of resources that you utilize in your marketing enterprises. You can literally create the whole product within a couple of hours at most. Of course, that's assuming you already have an ecover graphic. If you compare this process to even creating a special report where you need to write at least 5 - 10 pages of content, it's really not very much work at all.
2. There are a variety of uses for your resource report. You can sell it outright. For example, you could create a sales letter, and then drive traffic to it in the traditional online marketing methodology. But there are even more ways to capitalize on your digital information product. You can use it as a lead magnet. By offering your report for free in exchange for a visitor's contact information, they become a lead on your email list. You can now follow up and market various other products and services to them. These reports also make great added bonuses to other digital information products that you're selling.
3. Resource Reports position you as an expert. People place high value on these reports. This is especially true if the resources you provide really do help them with their marketing. That is why it is very important to include only high quality resources that you have personally used and enjoyed. You are placing your name on the report. That means your credibility is also at stake. Never put junk in you resource report. The good news is that people will perceive you as a greater expert when you provide them useful resources that add value to them and their businesses.
Hopefully this gives you some input when you decide to create your next digital information product. These reports are really great. They're quick and easy to create plus you can easily monetize them by adding affiliate links in your report's content.
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