Preparation really is the key to successful product creation. Great preparation will enable you to create your products more easily and quickly. Thoughtful preparation will make sure that your product really meets the needs of your potential customers which in turn will increase your sales. Organised preparation will make sure that your information is delivered in a way that is easy and quick for your customers to absorb and implement which they will appreciate greatly and thus come back wanting more. So I stand by my statement that preparation is the key to successful product creation.
Preparation to speed up creation
Your preparation needn't be complex or take a long time to complete. Indeed if you find that preparation is taking a long time then it probably means that you are trying to be too much of a perfectionist and/or using it as an excuse not to get on with actually creating your product (usually because you fear it won't sell). Assuming you know the content of your product then all you need to do is to create a simple outline. The outline will contain the 6 - 10 main topics you are going to cover with bullet points for each topic that capture in note form the key points. This is pretty much all you need to get on with actually creating your product.
Preparation to meet the needs of your customers
This element of your preparation might take a bit longer until you get into the habit of regularly asking or surveying your customers to find out what they want, what their challenges are, what results and goals they want to achieve. So if you don't have the answers to these questions already then you need to reach out to your customers and get their input. You can literally say that you want their help to make sure that your next product really delivers what they most want and need to learn.
Preparation to deliver your information clearly
This aspect of your preparation shouldn't take long either. In part it is about structuring and ordering your information so that it presented in a logical manner that helps them build up to the promised results. It also involves thinking about what aids you can give them to implement your information and track their progress such as worksheets, flow diagrams or checklists. It could mean create a quick start guide or basic instructions for getting the most out of your product. Just put yourself in their shoes and think about what you would want or even better get someone to give it a trial and give you feedback.
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